Grunert, K.

marketing consumer product market research consumer behavior model quality price behavior channel journal future value country system factor consumption demand information development level analysis brand marketing research change world study attribute marketing institutions chain power strategy process result effect institution relationship steenkamp economic function company welfare table example figure economie structure perception expenditure group food products approach segment management european position income university market orientation number stage increase decision share respect production consequence business association characteristic theory retailer marketing channels period success factors success preference marketing system orientation