Immink, V.

promotion manufacturer retailer sales promotions agreement 0.0 budget marketing sales promotion agreement channel party relationship analysis 0.4 research 0.1 incentive period product beverage variable table relationship variables effect 0.2 coefficient dessert marketing science 0.7 sales promotion arrangements 0.5 store market share question management share study marketing channel relationships dairy desserts journal questionnaire score element antecedent payment monitoring 0.3 characteristic grocery market satisfaction consequence extent component evaluation perspective frequency ketchup coordination margarine grocery channels ad +ar influence research questions brand brand equity label share marketing management geysken factor analysis guttman guttman analysis product-group activity response categories promotion period success difference timing sales promotion