Farris, P.W.

(Paul Farris)

brand consumer marketing effect market store feedback retailer journal trust feedback effects manufacturer resource distribution system research commitment management share allocation decision account account programs manager product model network response relationship assortment dynamic shelf science increase change program study shelf space price information ﬁ rms loyalty asset table order extension marketing science effort advantage factor investment percent resource allocation process oos responses simulation experiment shop ﬂ oor strategy resource allocations customer business analysis organization space theory promotion feedback effect innovation ﬁ rm x purchase switch technology erasmus universiteit marketing research behaviour ats-ss 8/data academy category budgeting

7 Most Recent Publications

Path Dependencies and the Long-term Effects of Routinized Marketing Decisions (Research Paper) Farris, P.W. Verbeke, W.J.M.I. Dickson, P.M. Nierop, J.E.M. van	2008-06-18
The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution (Article) Verbeke, W.J.M.I. Bagozzi, R.P. Farris, P.W.	2006-05-22
Dynamic Strategic Thinking (Article) Farris, P.W. Verbeke, W.J.M.I.	2001-01-01
An exploration of in-store brand-extension commitment efforts: or is brand loyalty always a good thing to have? (Article) Verbeke, W.J.M.I. Ginkel, X. van Borghgraef, S. Farris, P.W.	2000-01-01
Path Dependencies and the Long-term Effects of Routinized Marketing Decisions (Article) Farris, P.W. Verbeke, W.J.M.I. Dickson, P.M. Nierop, J.E.M. van	1998-01-01
Consumer response to the preferred brand out-of-stock situation (Article) Verbeke, W.J.M.I. Farris, P.W. Thurik, A.R.	1998-01-01
Product availability and market share in an oligopolistic market: the Dutch detergent market (Article) Verbeke, W.J.M.I. Clement, F. Farris, P.W.	1994-01-01

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