Dickson, P.M.

marketing market brand share simulation ats-ss 8/data fi rms system budgeting decision effect assortment +== path dependence consumer feedback brand i model budget distribution error spending journal competitor kluwer journal marketing /sales ratios 0.00 /sale =+== result kluwer 05/27/98 ats-s pg.po session 8/data time t dependence l +f / percentage epsilon market share farri behavior retailer increase epsilon ϭ 33.00 verbeke advertising industry number point level 5.00 change period budgeting rules dickson market shares routinized t ϭ 41–50 table manager feedback loops figure ml rules marketing /sales bifurcation ratio marketing budgets loyalty pattern fi xed percentage nierop path dependencies preference response parameter competition