Ginkel, X. van(Xander Ginkel, van)
brand consumer extension commitment store effort behaviour factor isbec cluster brand-extension taste favourite brand isbec efforts coca-cola brand extensions order analysis favourite oos experiment loyalty research brand extension author scale commitment behaviours dimension display retailer manufacturer factor analysis voice study journal experiment speci favourite brand extension price brand loyalty validity verbeke questionnaire assortment paper response question category shelf space brand commitment validation segment product switch shelf change marketing model willingness distribution exit behaviour people table method review space consumer research brand-extension commitment loyal sample isbec effort dimensions management switchers decision preference guration university level combination classi ed oos responses
1 Most Recent Publications
An exploration of in-store brand-extension commitment efforts: or is brand loyalty always a good thing to have?
Verbeke, W.J.M.I. Ginkel, X. van Borghgraef, S. Farris, P.W.