Swenson, M.J.(Michael Swenson)
measure research marketing scale sample culture marketing research measurement salespeople validity approach weitz factor characteristic netherland management customer country study theory consistency correlation development assessment degree factor structure response table journal boundary validation european problem research questions european journal etic characteristics researcher customer orientation psychometric soco scale discriminant validity sales management environment structure setting business adaptive dutch pattern meaning question comparison socoa measurement validation activity evidence salesforce discriminant dougla language analyses aspect marketing science factor patterns variable effect finding application craig process orientation science measurement validation techniques confirmatory dutch data sales activities context measurement development socob questionnaire
1 Most Recent Publications
Personal selling constructs and measures: Emic versus etic approaches to cross-national research
Herché, J. Swenson, M.J. Verbeke, W.J.M.I.