Swenson, M.J. http://repub.eur.nl/res/aut/14832/ List of Publications en http://repub.eur.nl/static-eur/img/logo.png RePub, Erasmus University Rotterdam http://repub.eur.nl Personal selling constructs and measures: Emic versus etic approaches to cross-national research (Article) http://repub.eur.nl/res/pub/12720/ 1996-01-01T00:00:00Z Evaluates transportability of personal selling measures across cultural boundaries. Concept of measurement development; Emic and etic approaches to developing measures for cross-cultural applications; Cross-national dimensionality, reliability and construct validity of adaptive selling (ADAPTS) and customer-oriented selling (SOCO).