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Bluemelhuber, C.
(Christian Bluemelhuber)
design cluster marketing dimension 1.0 response country model element design dimensions recognition research russia familiarity science marketing science publication harmony naturalness elaboratenes meaning logo design dimensions brand score consumer country c logo design characteristics factor 1.1 henderson cross-national characteristic approach cross-national clusters logo i effect parameter distribution relationship rater level invariance number result proportion rating logo design culture bayesian design elements factor loadings journal university table oxford university press objective objective design elements respondent study raftery analysis value appendix variance geweke vector difference stimuli information measurement loading marketing research manager i-stat 1.2 repetition logo design elements probability steenkamp parallelism
1 Most Recent Publications
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Cross-National Logo Evaluation Analysis: An Individual Level Approach
(Research Paper)
Lans, R.J.A. van der Cote, J.A. Janakiraman, M. Ramaseshan, B. Schmitt, B.H. Cole, C.A. Leong, S.M. Smidts, A. Henderson, P.W. Bluemelhuber, C. Bottomley, P.A. Doyle, J.R. Fedorikhin, A.S. |
2008-09-02
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