Jong, M.G. de

model country response marketing scale research parameter value customer effect study respondent consumer behavior state level score survey state dependence journal product question measurement probability table measure item parameters service participant relationship difference dependence result group method theory number insurance information attitude purchase profit marketing research culture retention sample analysis factor correlation steenkamp people answer variance category prediction estimate item response theory personality choice procedure irt model desire validity variable probit gender threshold psychology invariance design condition researcher science multivariate probit model discrimination measurement invariance marketing res performance discrimination parameters randomized