Böckenholt, U.

choice model process system decision behavior brain dual-process models brain systems university signal dual-proces market environment level consumer food choice montreal business state response journal canada ” mode neuroscience nature approach control mcgill university function executive control processes review option context research opportunity information influence value utility food intake cortex science account demand assumption constraint adaptive preference self-control adaptive behaviors affective processing marketing psychology choice process reward bechara effect brain-to-society agent neuron relationship paper theory domain issue executive prefrontal cortex occasion action cue-induced mechanism affective processes evidence choice options busemeyer volkow decision field theory choice models