Huettel, S.

neuroscience decision neuroeconomic research science example economic choice brain model discipline mechanism value study consumer network information journal process nature field difference university community behaviour preference cortex information  s understanding theory interdisciplinary group reward literature consumer decision influence researcher variable perspective individual decision-making behavior article concept paradigm figure signal response cluster method decision-making research neurosci . econ laboratory review participant evidence system prefrontal j . econ category result nature neurosci trends cogn analysis stress psychology subject hypotheses interaction neuroeconomics literature stressor right connection prediction ventromedial prefrontal cortex neuron heterogeneity analyses approach