Verhoef, P.C.

customer brand model effect marketing service relationship research consumer product journal study behavior result satisfaction value purchase dealer variable equity number level store retention insurance loyalty category table management quality price assortment information marketing research company decision usage payment equity retailer interaction market perception channel article member verhoef evaluation payment program commitment promotion adoption performance community trust sample switch profit example impact change brand equity 0.00 literature measure brand retention support science probit component hedonic choice duration business bolton group manufacturer probability cross-buying economy brands