Kacker, M.

relationship distributor channel marketing customer relationship quality informant quality research dependence performance function channel function performance interdependence journal study marketing research conflict result score value group kumar trust commitment response confidence level impact satisfaction approach accuracy respondent effect weight number party van bruggen model structure variable anderson aggregation report channel functions customer dependence error management information marketing channel functions dimension partner ____________ estimate decision / intern factor steenkamp table scale procedure figure distribution asymmetry business question service marketing channels interaction scheer philip distributor dependence dependence asymmetry power product frazier action confidence-based exchange markstrat