Smidts, A.

effect marketing program loyalty model research study decision relationship product consumer behavior journal result group information loyalty programs celebrity worden management customer subject system function membership loyalty program wordt rating communication science loyalty program membership reward member response household variable design process participant language abstraction brain characteristic level attitude utility table conformity utility function choice university organization interaction memory language psychology impact expertise judgment difference store value relationship norms neuroscience analysis evaluation market kunnen abstraction activity attractiveness patient identification share-of-wallet factor number benefit influence onderzoek chain purchase