Lehmann, D.R.

state dependence response state dependence effect survey scale model marketing respondent study research state-dependence category question product country state-dependence effects network response categories table carryover network effects marketing res scale usage heterogeneity content reliability result consumer lehmann correlation measure usage process tendency signi goldenberg heterogeneity validity science number growth parameter study 1 innovativeness equation probability telli scale usage grouping change bradlow stremersch sequence response carryover item k study 2 steenkamp choice netzer fi ndings interitem correlation state-dependence parameters theory score signi ficantly factor ficant item content interitem trait design ui k c fi ller items condition response process fluence externalitie state-dependence effect consumer res