Pieters, F.G.M.

response model behavior brand research participant question search group salience parameter difference desire country probability answer study marketing gender survey effect journal randomized consumer attitude method personality measure xation identi fication state adult entertainment level analysis procedure theory women scale technique item parameters target sample state marketing research variable relationship score threshold measurement respondent gender differences desirability bias psychology measurement invariance people adult entertainment desirability target brand value age groups figure adult entertainment desires pieter data collection validity identi table partner fication schmitt polytomou feature information characteristic rr techniques van der lans income speci #### randomization