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scopus: 36887346300

Dietvorst, R.C.

(Roeland Dietvorst)


customer study salespeople brain scale system activation prof.dr research region factor promotor process measure people activity knowledge mentalizing neuron orientation result perspective mirror cerebellum empathy performance validity interaction journal stom scale emotion salesperson table analysis machiavellianism mirror neuron system ability correlation drd 4 gene opportunity recognition marketing model opportunity customer orientation experiment condition difference finding expression score right recognition theory neuroscience effect anxiety other stimuli behavior machiavellian group participant method control product frith contrast information mn system dimension network 7 r variant subject problem relationship discriminant validity voxel brain regions management story




4 Most Recent Publications

Genetic and neurological foundations of customer orientation: field and experimental evidence (Article)
Bagozzi, R.P. Verbeke, W.J.M.I. Berg, W.E. van den Rietdijk, W.J.R. Dietvorst, R.C. Worm, L.
2012-09-01
fMRI Activities in the Emotional Cerebellum: A Preference for Negative Stimuli and Goal-Directed Behavior (Article)
Schraa-Tam, C.K. Rietdijk, W.J.R. Verbeke, W.J.M.I. Dietvorst, R.C. Berg, W.E. van den Bagozzi, R.P. Zeeuw, C.I. de
2011-07-15
Neural Mechanisms Underlying Social Intelligence and Their Relationship with the Performance of Sales Managers (Doctoral Thesis)
Dietvorst, R.C.
2010-11-11
A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging (Article)
Dietvorst, R.C. Verbeke, W.J.M.I. Bagozzi, R.P. Yoon, C. Smits, M. Lugt, A. van der
2009-10-01