Dissertations supervised by Prof.Dr.Ir. Wierenga, B.
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2011-06-10 Langhe, B. de
Contingencies: Learning Numerical and Emotional Associations in an Uncertain World
Erasmus Research Institute of Management (ERIM)
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2010-11-04 Tzioti, S.C.
Let Me Give You a Piece of Advice: Empirical Papers about Advice Taking in Marketing
Erasmus Research Institute of Management (ERIM)
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2010-06-09 Sotgiu, F.
Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization
Erasmus Research Institute of Management (ERIM)
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2006-12-15 Althuizen, N.A.P.
Analogical Reasoning as a Decision Support Principle for Weakly-Structured Marketing Problems
Erasmus Research Institute of Management (ERIM)
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2006-02-23 Smit, W.
Market Information Sharing in Channel Relationships Its Nature, Antecedents, and Consequences
Erasmus Research Institute of Management (ERIM)
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2005-04-28 Valck, K. de
Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship
Erasmus Research Institute of Management (ERIM)
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2002-09-19 Teunter, L.H.
Analysis of Sales Promotion Effects on Household Purchase Behavior
Erasmus Research Institute of Management (ERIM)
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1998-06-25 Leenders, M.A.A.M.
The marketing, R&D interface and new product performance : a study in the pharmaceutical industry
RePub (University Library)
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1998-01-09 Rekom, J. van
Corporate identity : development of the concept and a measurement instrument
RePub (University Library)
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1996-11-28 Waarts, E.
Analysing competitive links in marketing : a three-level perspective
RePub (University Library)