Reinartz, W.J.

customer market innovation retailing product marketing journal retailer value research consumer service challenge referral retailing innovations country example network relationship process company development business management behavior future experience component engagement purchase kumar opportunity information prospect chain review level environment retailing 87 strategy number store income university other / journal knowledge brand india supply segment feedback technology influence industry innovation challenges service research dimension interaction product development process customer engagement metric retailing innovation context future research erasmu transaction proposal customer lifetime value activity government september format acquisition reinartz economy lemon population system result