Fuchs, C.

product customer empowerment group company scale measure study consumer t-shirt participant research journal marketing effect design customer empowerment correlation predictor mi scale demand attitude sample community difference validity customer orientation intention cereal table group 1 process mi scales category si measures strategy orientation control market selection management factor level criterion evaluation ownership brand group 2 innovation variable finding product categories result groups 1 bicycle furniture treatment product selection process performance product demand impact scenario outcome purchase .00 signi purchase intentions schreier si predictor product evaluations product selection task inter-item correlations rossiter signi ficantly marketing research fi ndings cereal mixes simulation development measurement