Block, F.

customer model marketing customer engagement journal research engagement analytic marketing research management customer analytics acquisition development service modeling erasmus universiteit value science effect consumer behavior relationship retention example probability purchase analysis customer acquisition marketing scientists business university approach customer retention channel fader erasmu future decision product information verhoef customer life cycle universiteit october downloaded method jsr.sagepub.com department ——— company customer development result data sets process mining hardie application future research manifestation customer data barrier neslin scientist selection network bijmolt cocreation study organization transaction customer relationship management customer value management acquisition channels bayesian number level practice service research regression direction