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ssrn: 118916

Breugelmans, E.

(Els Breugelmans)


ida communication design consumer design communication advice effect recommendation research process likelihood representation product transparency consumption distance preference decision ida communication designs vacation journal information experiment ida process congruency timing acceptance respondent ida advice acceptance product categories evaluation system category aspect movie ida process timing interaction condition marketing package decision aids interaction effect consumption time construal level theory management information systems level elicitation performance stage communication design result company management travel increase university consumer research construal manipulation table factor decision aid process timing advice acceptance recommendation stage dvd movie future panel difference choice consumption timing dvd movies anova test event filler task problem impact variable product decision problem feature ida advice