http://repub.eur.nl/res/aut/2607/ List of Publications en http://repub.eur.nl/static-eur/img/logo.png http://repub.eur.nl http://repub.eur.nl/res/pub/753/ 1999-01-01T00:00:00Z Strategic Analysis and Planning is a field in which expertise and experience are key factors. In order to decide on strategic matters such as the competitive position of a company experts heavily lean on their ability to reason with uncertain or incomplete knowledge, or in other words on their experience and expertise. An important aspect is to assess a company's profit potential in the industry for which Porter's Competitive Forces Model is by far the most widely used framework. This article focuses on the various aspects of designing and developing an expert system representing Porter's Competitive Forces Model. http://repub.eur.nl/res/pub/755/ 1998-01-01T00:00:00Z Expertise and experience are key factors for experts in strategic analysis in order to give advice on strategic matters such as the strength or the competitive position of an enterprise. They are able to reason with uncertain or incomplete knowledge. Expert systems may be able to do the same if this heuristic knowledge can be modeled and processed properly. This article discusses the modeling, implementation and the results of such an expert on strategic analysis. The results are compared to those generated by Business Insight and further improvements are discussed. http://repub.eur.nl/res/pub/516/ 1997-01-01T00:00:00Z This article provides an overview and integrates relevant literature of empirical research of the effectiveness and efficiency of DSS for marketing. First we present a structural framework on how to analyze the different empirical studies. Then we summarize the outcomes. Finally we draw some conclusions and give some suggestions for further research. http://repub.eur.nl/res/pub/510/ 1996-01-01T00:00:00Z In recent years a number of tools have emerged claiming to contain expert knowledge in the field of strategic analysis. Generally they are based on a combination of marketing tools and techniques, and expert knowledge. Most of these systems focus on financial analysis but also qualitative characteristics are of importance. Aspects concerning the management (quality), the product (stage of the life cycle) or the market certainly contribute to the strategic performance of the business. SESAM is a model providing an aid for the (external) strategic analyst who has to report about a business strategic marketing performance within 24 hours, mainly based on publicly available information. SESAM is the keystone of an expert system that uses rules of thumb and that is based on 24 tools and techniques. This paper discusses the characteristics of this expert system. One of its advantages is that it can easily be expanded, e.g., to support strategic analysis in an environment with more than one strategic business unit (SBU).