Puntoni, S.

research consumer identity language effect study advertising group participant journal category gender context consumer research marketing product condition cancer categorization polysemy process scale example breast rating psychology meaning emotion result individual knowledge english message brand target behavior experiment difference breast cancer response embarrassment salience attitude interaction information number interpretation gender identity salience advertisement women intensity memory emotionality dutch model measure category breadth member personality rating scales l 2 words marketing research advertising polysemy people window theory factor experience media mainstream consequence control mainstream ads heterosexual categorization task estimate breadth appraisal influence culture