Eshuis, J.

brand branding citymarketing marketing process place legitimacy stakeholder stakeholder involvement citizen governance place branding respondenten policy brand concept group marketing activities intervention involvement community resident concept system city marketing campaign rotterdam erasmus univ rotterdam erasmu research branding process management participant association branding campaign erasmus university activity downloaded identity oneen target groups gemeente network analysis organization development model effect restructuring hebben bewoner doelgroepen reflexive method participation university heeft gemeenten variable reflexive interventions city branding restructuring process actor municipality transition target session people image imago katendrecht literature wordt approach knowledge resultaten strategy study citymarketingbeleid interest journal