Noordhoff, C.S.

innovation customer supplier knowledge relationship effect supplier innovation marketing customer innovation knowledge research journal knowledge redundancy supplier innovation knowledge product opportunism partner interaction redundancy investment performance moorman formalization market marketing research information result length management process value science dark-side level relationship formalization relationship length rindfleisch customer opportunism development network business dark-side effects literature ¥ cik scale model innovation knowledge anderson measure company increase variable activity project advantage industry outcome interfirm focus dwyer study exchange heide extent solution factor problem governance trust wathne table dark-side effect university analysis embeddednes mechanism figure coefficient hippel finding strategy