Camacho, N.M.A.

patient physician treatment marketing model information request effect health salience prof.dr therapy research promotor quality patient empowerment innovation value empowerment patient requests journal decision relationship consumer study choice brand name parameter brand adherence belief management non-adherence feedback prescription salience effects exchange treatment j behavior theory physician accommodation encounter decision-making sample medicine market process accommodation bayesian future science result switch doctor equation grassroots knowledge therapy non-adherence physician i alternative symbicort grassroots innovation strategy level order share health information business evidence employee source estimate approach chapter request drugs prof.dr.ir heterogeneity medication motivation literature