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scopus: 6602519421

Leenders, M.A.A.M.

(Mark Leenders)


marketing integration company product effect mechanism business product performance family performance management resource research study model orientation scope process journal scale npd resources family businesses industry innovation relationship level example market result product innovation management information factor business orientation group development measure score family business family orientation organization technology interaction table job rotation interface analysis communication success employee knowledge review structure system number management processes manager advantage wierenga correlation personnel control effectiveness respondent rotation science respect project wierenga / intern sample addition literature figure personnel movement questionnaire formalization marketing-r &d interface management journal board reward conflict




6 Most Recent Publications

The effect of the marketing-R&D interface on new product performance: The critical role of resources and scope (Article)
Leenders, M.A.A.M. Wierenga, B.
2008-03-01
How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope (Research Paper)
Leenders, M.A.A.M. Wierenga, B.
2002-08-05
The Effectiveness of Different Mechanisms for Integrating Marketing and R&D (Article)
Leenders, M.A.A.M. Wierenga, B.
2002-07-01
Competitiveness of Family Businesses (Research Paper)
Leenders, M.A.A.M. Waarts, E.
2001-09-20
The Effectiveness of Different Mechanisms for Integrating Marketing and R&D (Research Paper)
Leenders, M.A.A.M. Wierenga, B.
2001-04-12
The marketing, R&D interface and new product performance : a study in the pharmaceutical industry (Doctoral Thesis)
Leenders, M.A.A.M.
1998-06-25