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marketing effect brand advertising price market research model journal series promotion consumer business study impact country channel product retailer category dekimpe management reaction result lottery performance level decision price promotions number store entry value hanssen table change variable participant science marketing research share manufacturer period elasticity cycle marnik g growth behavior revenue response marketing science internet state mood regulation attempts increase price promotion depletion extent industry european crisis analysis frequency lottery expenditures report contraction customer expenditure fluctuation time series durable regulation lucas critique label parameter condition franse economy figure difference
10 Most Recent Publications
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Preface to “The chilling effects of network externalities"
(Article)
Stremersch, S. Lehmann, D.R. Dekimpe, M.G. |
2010-03-01
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I felt low and my purse feels light: Depleting mood regulation attempts affect risk decision making
(Article)
Bruyneel, S. Dewitte, S. Franses, Ph.H.B.F. Dekimpe, M.G. |
2009-04-01
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The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
(Research Paper)
Deleersnyder, B. Dekimpe, M.G. Steenkamp, J-B.E.M. Leeflang, P.S.H. |
2007-12-19
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Time-Series Models in Marketing
(Research Paper)
Dekimpe, M.G. Franses, Ph.H.B.F. Hanssens, D.M. Naik, P. |
2006-09-20
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The Impact of Business-Cycle Fluctuations on Private-Label Share
(Research Paper)
Lamey, L. Deleersnyder, B. Dekimpe, M.G. Steenkamp, J-B.E.M. |
2005-10-18
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Win-Win Strategies at Discount Stores
(Research Paper)
Deleersnyder, B. Dekimpe, M.G. Steenkamp, J-B.E.M. Koll, O. |
2005-09-14
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Managing Product-Harm Crises
(Research Paper)
Heerde, H.J. van Helsen, K. Dekimpe, M.G. |
2005-09-06
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Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods.
(Research Paper)
Bruyneel, S. Dewitte, S. Franses, Ph.H.B.F. Dekimpe, M.G. |
2005-09-06
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The European Consumer: United In Diversity?
(Research Paper)
Lemmens, A. Croux, C. Dekimpe, M.G. |
2005-04-07
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Intra- and Inter-Channel Competition in Local-Service Sectors
(Research Paper)
Cleeren, K. Dekimpe, M.G. Verboven, F. |
2005-03-30
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