Varadarajan, R.

market innovation retailing retailer challenge consumer retailing innovations country product journal research customer service example chain marketing environment retailing 87 income store / journal process india segment supply opportunity technology industry innovation challenges business future development retailing innovation future research context government management reinartz network format economy population system market environment order structure pyramid distribution growth level offering number review pyramid markets 53– company experience supplier dimension information diffusion competition condition brand performance region strategy question speci paper inventory /regulatory change address fi rms country markets information technology fi rst infrastructure integration