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scopus: 37665237900

Köhler, C.

(Clemens Köhler)


action frame message consumer effect involvement framing journal research category behavior product intention signi involvement category result signi ficant retailer outcome ficant action frame focus decision retailing search familiarity message framing experiment manipulation involvement categories / journal marketing message framing research control group usage control process maheswaran phone meyers-levy respondent interaction difference impact marketing research dimension information ra usage intention model recommendation action frames decision aids action framing persuasiveness technology ida usage intentions gain vs gain frames interface interaction effect group consumer research pairwise comparisons breugelman choice effectiveness participant check message frames management contract 226–235 comparison psychology ficantly ida use expert advice agent support perception