Non, M.C.

price search consumer advertising equilibrium model search costs interlock profit effect result non-shopper director product parameter equilibria consumer search performance value board restriction search equilibrium strategy section ratio advertising firm probability proposition advertisement distribution behavior return paper proof fi rms increase stahl search cost table fraction non-advertised prices high-valuation consumers shopping mall advertising costs expression shopper number advertising firms measure firm performance incentive function chapter information figure welfare shopping market region class performance measures support high-valuation demand consumers 0.2 pricing advertising fi rm condition decrease reservation price analysis netherland quadr example utility estimate model i price distribution competitor low-valuation consumers