Chae, J.E.

0 estimates condition sample 2- afcr tests subject estimate session product familiarization signi ficantly reference difference procedure reference product signi group familiarization procedure brand performance 2- afcr ficantly van hout tasting table study food quality response / food quality 2- afcr test fi rst session quality sensitivity sample pair fi fth session number preference difference tests effect perception familiarization procedures fl avor perception difference test conditions 1 discrimination memory method hautu comparison model brand image condition 4 result 0 estimate test performance conditions 2 fl avor fi rst journal detection signal replication condition 3 signi ficant difference signal detection theory group sensitivity min-a test products food science food industry brand name image theory 3–12 design group 2 analysis r –p pair ashby fl avor discrimination fi fth sessions