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scopus: 42263196000

Worm, L.

(Loek Worm)


customer salespeople study drd 4 gene opportunity recognition opportunity knowledge brain system recognition activation empathy region orientation mn system research 7 r variant center journal solution activity scale people factor analysis marketing dopamine table result brain regions formation salesperson variant process customer orientation score product industry motivation perspective emotion neuroscience finding mechanism neuron mirror neuron system expression co scores drd 2 gene novelty mirror problem correlation biomarker other decety sales managers relationship weitz imitation task experience center knowledge formation contrast contextual allele reward stimuli curiosity science genotype dopamine system soco scale parietal lobule table 7 manager empathic field ability experiment mn activity




1 Most Recent Publications

Genetic and neurological foundations of customer orientation: field and experimental evidence (Article)
Bagozzi, R.P. Verbeke, W.J.M.I. Berg, W.E. van den Rietdijk, W.J.R. Dietvorst, R.C. Worm, L.
2012-09-01