Bemmaor, A.C.

brand marketing ficient store model coef ficients research chain price method practitioner journal 2005 john wiley bayesian promotion regression science individual-level coef ficients estimate study ” coef ficients store k marketing science issue analysis level di ffusion result models bus bayesian methods ats-ss 11/data academic parameter elasticitie brand i display week t variable product merchandising support cross-regular price elasticities reference brand 1 franse bemmaor conference example university buyer individual-level regression model store-level market consultant wiley regression analysis distribution ficant table methodology merchandising paper kluwer consumer nonsigni ficant 11/data 11/20/98 support ffusion copyright ats-s pg.po parameter estimates chain k ” model impact session kluwer journal effect application