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model effect brand price parameter marketing category market product promotion share number variable purchase change household estimate result table value journal country market shares distribution choice research example level diffusion series function section shelf estimation approach specification interpurchase equation likelihood attraction preference takeoff probability marketing instruments matrix timing characteristic study display method introduction consumer feature paper period segment analysis forecasting difference forecast instrument profit interpurchase times franse panel heterogeneity error parameter estimates price promotions marketing mix process hazard state entry customer figure 0.00 time t sample structure
