Rekom, J. van

organization concept value respondent brand study research member identity relation feature management level table people organization members means-end structure consumer result company number method network journal means-end relations information analysis ef ficacy figure business student survey action laddering change attribute question effect ficacy –end relations product marketing model van rekom group core values employee interview theory centrality relationship example questionnaire correlation decision client distance implication matrix importance order rekom degree approach dimension measure difference implication hierarchy behavior essence matrix university threat relevance skill situation country communication identi