Nierop, J.E.M. van

model consideration choice brand shelf marketing parameter consideration sets effect number research journal price variable table distribution value probability result stage layout shelf layout facing payment share party household approach consumer brand choice purchase market space process estimation choice data utility optimization shelf space marketing research estimate sample algorithm promotion individual decision display election amount example equation intercept two-stage denomination matrix figure occasion forecasting paper intention change sampling management layer information two-stage model behavior model parameters wallet characteristic household i network store feature time t section brand j output layer covariance category