Wedel, M.

model marketing consumer product consideration brand choice research market journal price system behavior value consumer behavior quality consideration sets information result table effect design study marketing research channel stage future level parameter analysis strategy country approach factor number variable attribute process development innovation consumption demand adoption share change world distribution party respondent marketing institutions figure chain power decision example supplier function economic institution relationship steenkamp university characteristic management company welfare probability group business economie structure perception adaptive personalization system search expenditure food products increase choice data utility preference