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Diamantopoulos, A.
(Adamantios Diamantopoulos)
product scale consumer product intelligence intelligence measure research dimension correlation consumer satisfaction predictor mi scale satisfaction study validity marketing journal advantage factor model mi scales complexity example si measures innovation compatibility sample result table level criterion ability effect number performance measurement innovation attributes .00 si predictor respondent rossiter inter-item correlations marketing research brand simulation impact expert inter-item multi-item mi measures autonomy agent design cross-item interaction bergkvist management reliability system conceptualization sample size single-item information attribute increase characteristic personality validity performance intelligence dimensions literature reactivity variance 1.00 cross-item correlations .60 adoption bootstrap .20 0.99 researcher
2 Most Recent Publications
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Guidelines for choosing between multi-item and single-item scales for construct measurement: A predictive validity perspective
(Article)
Diamantopoulos, A. Sarstedt, M. Fuchs, C. Wilczynski, P. Kaiser, S. |
2012-05-01
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Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction
(Research Paper)
Rijsdijk, S.A. Hultink, E.J. Diamantopoulos, A. |
2007-01-22
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