Toubia, O

respondent design study level choice conjoint participant probability poker consumer hand selection stage condition round marketing information preference incentive-compatible consumer preferences player selection stage validity task product card selection stage partworth cp participants file information estimate analysis incentive-compatible cbc amount share validity ficient difference 320 gb question experiment toubia attribute utility method marketing res model example science number information matrix figure price incentive prediction overlap matrix eye-tracking parameter ficiency conjoint analysis eye-tracking studies 24 cells research measurement signi money choice share predictions identi fied choice shares future research computer wedel version signi ficantly incentive-compatible cp laptop signi ficant proportion alternative interval future conjoint poker