Zeng, G.

restaurant authenticity standardization group restaurant groups service customer strategy management tourism research expansion sheep tourist hospitality experience journal product process study china business subsidiary restaurant group market chain level kungfu dimension performance alliance approach restaurant group expansion chinese concept company system expansion strategies standardization strategy scale framework author lijiang hospitality management kungfu restaurant group advantage employee factor production family inns bene fit consumer 1090–1100 hotel quality image family maccannell extent standard marketing heterogeneity region future research delivery headquarters sense control example satisfaction theory perspective culture sun yat-sen university university element industry service delivery authenticity strategy branch