View Author
ssrn: 116792
scopus: 6602191325

Langerak, F.

(Fred Langerak)

Supervisor (promotor) of 1 dissertation


product effect brand market dealer customer market orientation performance marketing research journal model management orientation return study scale process knowledge information interaction retention result business development member consumer network product meaningfulness community product performance relationship value brand retention network effects quality method meaningfulness satisfaction table economy brands economy turbulence product advantage advantage superiority product superiority industry strategy prestige brands service level price equity dealer retention prestige member participation interaction effects competitor business performance market turbulence scale effects volume technology innovation measure testing variable factor volume brands proficiency slater participation manager demand literature competitor knowledge process impact dealer payment equity future research




10 Most Recent Publications

Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage (Article)
Rijsdijk, S.A. Langerak, F. Hultink, E.J.
2011-01-01
Development time and new product sales: A contingency analysis of product innovativeness and price (Article)
Langerak, F. Rijsdijk, S.A. Dittrich, K.
2009-12-01
Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage (Research Paper)
Rijsdijk, S.A. Langerak, F. Hultink, E.J.
2008-11-11
Exploring mediating and moderating influences on the links between cycle time, proficiency in entry timing and new product profitability (Article)
Langerak, F. Hultink, E.J. Griffin, A.
2008-05-20
Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Tier (Article)
Verhoef, P.C. Langerak, F. Donkers, A.C.D.
2007-01-25
Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type (Research Paper)
Verhoef, P.C. Langerak, F. Donkers, A.C.D.
2004-09-17
How to Determine the Increasing Returns Sensitivity of Your Industry? (Research Paper)
Klein, M.H. Hartigh, E. den Commandeur, H.R. Langerak, F.
2004-08-13
The Effect of Members' Satisfaction with a Virtual Community on Member Participation (Research Paper)
Langerak, F. Verhoef, P.C. Verlegh, P.W.J. Valck, K. de
2003-02-10
What is the Predictive Power of Market Orientation? (Research Paper)
Langerak, F.
2002-10-18
Further Thoughts on CRM (Research Paper)
Verhoef, P.C. Langerak, F.
2002-09-17