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ssrn: 116792
scopus: 6602191325
Langerak, F.
(Fred Langerak)Supervisor (promotor) of 1 dissertation
product effect brand market dealer customer market orientation performance marketing research journal model management orientation return study scale process knowledge information interaction retention result business development member consumer network product meaningfulness community product performance relationship value brand retention network effects quality method meaningfulness satisfaction table economy brands economy turbulence product advantage advantage superiority product superiority industry strategy prestige brands service level price equity dealer retention prestige member participation interaction effects competitor business performance market turbulence scale effects volume technology innovation measure testing variable factor volume brands proficiency slater participation manager demand literature competitor knowledge process impact dealer payment equity future research