Deleersnyder, B.

advertising marketing price consumer series business research brand journal cycle contraction channel durable growth country business cycle fluctuation sensitivity business-cycle fluctuations discounter business-cycle result share product store internet effect market study level economy change management asymmetry industry impact extent model business cycles newspaper expansion component dekimpe period performance consumer durables marnik g cannibalization statistic manufacturer volatility expenditure science company trend value time series steepness comovement table increase deepnes behavior economic report elasticity retailer category store brands label recession growth rate discount addition evidence filter observation university number success