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scopus: 7003930074

Steenkamp, J-B.E.M.

(Jan-Benedict Steenkamp)


marketing consumer product model country research market price brand journal kwaliteit value effect advertising quality score respondenten belang tussen behavior voedingsmiddelen study scale consumer behavior respondent worden wordt level parameter marketing research dimensie steenkamp factor table channel response information result future analysis tabel consumption promotion power produkt system world change demand reaction relationship strategy development business share consument segment smaak difference aantal theory function indicator management number store figure kwaliteitsperceptie chain economic company structure indicatoren group attribute resultaten winkel marketing institutions process produkten




10 Most Recent Publications

A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products (Article)
Steenkamp, J-B.E.M. Jong, M.G. de
2010-11-01
Socially Desirable Response Tendencies in Survey Research (Article)
Steenkamp, J-B.E.M. Jong, M.G. de Baumgartner, H.
2010-04-01
A model for the construction of country-specific yet internationally comparable short-form marketing scales (Article)
Jong, M.G. de Steenkamp, J-B.E.M. Veldkamp, B.P.
2009-07-01
Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research (Article)
Jong, M.G. de Steenkamp, J-B.E.M.
2009-01-01
Using Item Response Theory to Measure Extreme Response Style inMarketing Research: A Global Investigation (Article)
Jong, M.G. de Steenkamp, J-B.E.M. Fox, J.P. Baumgartner, H.
2008-02-01
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents (Research Paper)
Deleersnyder, B. Dekimpe, M.G. Steenkamp, J-B.E.M. Leeflang, P.S.H.
2007-12-19
The Impact of Business-Cycle Fluctuations on Private-Label Share (Research Paper)
Lamey, L. Deleersnyder, B. Dekimpe, M.G. Steenkamp, J-B.E.M.
2005-10-18
Win-Win Strategies at Discount Stores (Research Paper)
Deleersnyder, B. Dekimpe, M.G. Steenkamp, J-B.E.M. Koll, O.
2005-09-14
Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling (Research Paper)
Dekimpe, M.G. Hanssens, D.M. Nijs, V.R. Steenkamp, J-B.E.M.
2003-11-27
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion (Research Paper)
Steenkamp, J-B.E.M. Nijs, V.R. Hanssens, D.M. Dekimpe, M.G.
2002-03-06
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