Wilczynski, P.

scale measure correlation predictor mi scale validity mi scales research si measures sample factor criterion study performance marketing .00 si predictor result rossiter inter-item correlations marketing research journal brand table simulation measurement inter-item number multi-item mi measures cross-item model bergkvist reliability sample size single-item level effect validity performance cross-item correlations .60 bootstrap .20 researcher consumer value difference design churchill analysis single-item measures ” item multi-item measures pain relievers bootstrap samples multi-item scales sage publications si performance .63 .26 category .61 finding procedure error .53 respondent .49 .62 diamantopoulo condition attitude abrand matrix response product application .48 .70 domain sampling model