Netzer, O.

state dependence response state dependence survey effect scale model respondent marketing study state-dependence category question country state-dependence effects research response categories table carryover marketing res scale usage heterogeneity content reliability correlation measure usage tendency signi result heterogeneity consumer validity lehmann innovativeness parameter study 1 equation number product scale usage change grouping probability bradlow sequence response carryover item k study 2 science steenkamp netzer choice fi ndings interitem correlation state-dependence parameters theory score signi ficantly factor ficant item content interitem trait design ui k c fi ller items condition fluence state-dependence effect consumer res response process measurement response rate item characteristics answer survey response japan signi ficant process