Tsekouras, D.

effort consumer product choice information website effect decision knowledge research content inspection level study user effort complexity prof.dr journal consumer effort quality promoter conversion consumer product knowledge result level inspection time model process increase recommendation system order consumer research alternative objective interaction-based user effort marketing outcome measure search amount interaction correlation choice complexity evaluation management condition decision time content-based websites product knowledge content-based approach behavior website conversion inspection time website evaluation participant interattribute correlation decrease benbasat choice sets marketing research influence control attractiveness reduction intention visit interaction-based value ra effort range information-based user effort analysis attribute addition performance information-based objective knowledge finding dimension