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Kappe, E.R.
( E.R. Kappe)
marketing review model effect prof.dr information promotor product market industry policy prescription research marketing expenditures doctor shift .00 essay change content result expert policy shift information content table brand journal lipitor variable attrition responsiveness attribute study expenditure physician pravachol trend number parameter sales force course estimate increase force decision volume zocor marketing research prof.dr.ir effectiveness management selection policy shifts discrepancy outcome probit model crestor method category science performance value level science-based probability scenario impact detail product attributes function requirements analysis price van den bosch dispersion statin -.01 example decrease science-based industries valence
2 Most Recent Publications
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The Effectiveness of Pharmaceutical Marketing
(Doctoral Thesis)
Kappe, E.R. |
2011-06-24
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Does work-related training reduce the discrepancy between function requirements and competencies?
(Research Paper)
Kappe, E.R. Bijwaard, G.E. |
2005-11-07
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