View Author
identity consumer research journal consumer research behavior marketing psychology principle fication group person individual association example people salience identi fication process personality product brand issue relevance effect intern identi culture fluence reed ii / intern identity-based finition self-concept article forehand marketing research kleine category category label english stimuli theory label attitude consumer psychology language consumer behavior increase implication other consumption communication review evaluation response object consumer culture morri perspective computer-mediated communication deshpand speci consequence advertising environment j.ijresmar literature .2012.08.002 american 10.1016/ concept model member media gender globalization flict principle identity principles action
1 Most Recent Publications
|
Identity-based consumer behavior
(Article)
Reed II, A. Forehand, M.R. Puntoni, S. Warlop, L. |
2012-10-22
|